گفتمان گردشگری در ایدئولوژی مقام معظم رهبری

The present study given the importance of the role of leaders in the policy-making process, Analyzes the views of the Supreme Leader in the field of tourism policy. The methodology of the research was according to content analysis based on the Classical Grounded Theory approach. After the analysis through classical grounded theory, explained the model of Tourism status in the process of policy based on the views of the Supreme Leader. Dimensions of this model, Including Natural and cultural attractions, unique resources, transit routes, and tourism Transportation as “Driving Factors”, geography-based Development and destination marketing as “Synchronizers”, scientific and practical empowerment, and qualification and standardization of services as “Framework-makers” and excellence and sustainability as “Consequences”. The most prominent view of the Supreme Leader on tourism is “The priority of the issue of tourism”. In addition, his integrated emphasis on “the consideration of all potential of destinations and sources of tourism” reflects Supreme Leaders’ systematic and proactive approach and govern to the development of tourism. Therefore, pay attention to his views, not only on how to deal with this phenomenon in the field of tourism policy, but also provide practical recommendations in the field of action.