1
دانشجوی دکتری مدیریت بازرگانی، دانشگاه آزاد اسلامی، قزوین، ایران
1
Ph.D. Student in Marketing Management, Islamic Azad University, Qazvin, Iran.
3
Associate Professor. Business Management Dept., Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.
کلیدواژه‌ها [English]
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Consumer-brand Relationships
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Brand Love
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Tourism
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Hospitality
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Destination Love
منبع
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استادیارگروه ریاضی، دانشگاه آزاد اسلامی، قزوین، ایران
2
استادیار، گروه مدیریت بازرگانی، دانشگاه آزاد اسلامی، واحد علوم تحقیقات، تهران، ایران
نویسندگان
4
Assistant Professor. Mathematics Dept., Qazvin Branch, Islamic Azad University, Qazvin, Iran.
چکیده [English]
10.22034/jtd.2021.302790.2441
چکیده
3
دانشیارگروه مدیریت بازرگانی، دانشگاه آزاد اسلامی، تهران، ایران
Over the past decade, studies of love in the field of tourism and hospitality have been on the rise, now it is time to take a general overview of the status of these studies and their findings and general approaches. Since this study aims to organize and analyze the existing literature on love in the field of tourism and hospitality to identify the status of research in this field, the meta-synthesis method and thematic content analysis have been used for the comparative and bibliographic study with a systematic review approach. For this purpose, the related research was identified and identified in 3 national databases and 9 foreign information databases in the period of 2017-2021 for Persian articles and 1984-2021 for Latin articles, 83 research was the result of the search, which was used after controlling and evaluating research by researchers 67 published articles invalid magazines for this research. The research results show that most articles in this field have been published in the Journal of Tourism Management with 5 Latin articles and in the Journal of Tourism and Development with 3 Persian articles. Also, based on the analysis of articles, it was found that destination Satisfaction, destination experience, and destination image as antecedents and destination Loyalty, Revisit intention, and word of mouth(WOM) as the most important consequences have been considered by researchers. In addition, most of the studies have been done with a quantitative approach and survey method, which requires more attention to qualitative and mixed research.
نوع مقاله : مقاله پژوهشی
عنوان مقاله [English]
The Phenomenon of Destination Love: A systematic literature review and future research directions
کلیدواژه‌ها